Wouldn't it be great if your business could show web ads to hot leads at any time? What if you could expand your reach to soon-to-be-buyers who have never even heard of your company? Well, now you …
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Businesses make approximately $2 in revenue for every $1 they spend on Google Ads. While this is true, Google ads are not cheap and if the proper information isn’t included, they will limit …
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Multichannel & Omnichannel Marketing Campaigns Over 1/3 of all online purchases span multiple devices. That means that 3 out of 10 customers are engaging multiple devices on their shopping …
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A Digital Marketing Executive Started As A PhreaK I love online marketing so much that I started my own Digital Marketing Agency. However, when I began my marketing journey back in 1998, I was …
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Omnichannel marketing is a Madison Avenue marketing wizard's dream come true. Just imagine what Don Draper could have done with unlimited around-the-clock access to his customers Considering …
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Facebook's global advertising revenue has skyrocketed since its introduction in 2009. What started as a seemingly outlandish idea to market to social media users has turned into one of today's basic …
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Using Google Ads? If you do, how accustomed are you with your attribution models? Do you know how these work and how they help you boost the efficiency of your PPC campaign? An attribution model is a …
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Facebook is the most popular social media mobile app in the United States. So it makes sense that it's a great place to market your business or services. There's a wrong and right way to go about it, …
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Digital advertising is a broad term that covers numerous advertising platforms, but at the top of them sit two names: Google and Facebook. Google advertising comprised 38.6% of the United …
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E-commerce sales around the world are expected to reach $4.5 trillion by 2021. For large and small businesses alike, digital marketing is more important than ever. Strategies range from content …
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10 Common Mistakes the Best Online Advertisers Avoid Everyone makes mistakes. But in the world of marketing, some mistakes are far greater than others. If you're brand new to the digital marketing …
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Recently, Rand Fishkin posted on Moz "The #1 Reason Paid Ads (On Search, Social, and Display) Fail" - Whiteboard Friday. He suggested some solutions to this dilemma, specifically to get to know your …
Thank you for stopping by. Everyone deserves a strong strategy. Every business is different. The journey a consumer takes to purchase your product or service is unique to you. This is why the first …
Recently I was asked how to generate income from a shoe website that does not include ads or affiliate model. This answer suggests that you are using an e-commerce website. I won’t go over link …
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E-commerce Strategies for Facebook Facebook provides anyone the opportunity to communicate and connect with their friends, fans, or followers in an authentic way. The key is to build an engaged …
Neuromarketing Basics to Increase Conversion Neuromarketing is the study of the brain's response to different advertising stimulus. The concept is fairly new, starting around 2001. As a …
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Link building strategies for the mere mortal. From the standpoint of a marketing agency, the greatest advice I can give to you about link building is that it all starts with your content. You …
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New Year New Me? It’s not our rotation around the sun, or the movement of the hands of time that produces a change. The change you know deep down you want to implement, yet hesitate year after year. …
Are Facebook and Twitter signals part of the Google Ranking algorithm? How much do they matter? Facebook and Twitter pages are treated just like any other page in the Google web index. If Google is …
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Expanded Text Ads Expanded text ads from Google Adwords are currently in beta testing. This is the case for a couple months now. According to Google, the Expanded Text Ads is available to …
Google Releases Price Extensions for Adwords. Google Adwords new text ad extension (price extensions) presents pricing for products and services. Produce highest CTR on ads. Additionally, …
What is Off-Page SEO? By our definition, off-page SEO or search engine optimization is, “other websites mentioning your company name or URL and other websites that direct people to your website …
What is a Directory Listing Service? Directory Listing Service is the placement of your NAP (Name, Address & Phone Number). Additionally, they list directory listings contain other content such …
https://www.youtube.com/watch?v=JW1LS94wLJw Streamed live on May 24, 2016 Every year there are trillions of searches on Google.com and over half of those searches happen on …
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Search Engine Optimization Tools Sunbay Marketing's list of the best search engine optimization tools available for both on-page and off page SEO. On-Page Search Engine Optimization Tools SEM …
Where you can advertise with Google Adwords There are many different places where you can display your ads. Advertising across different channels, mediums, and devices depending on your marketing …
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How "shoot from the hip marketing" can cost you. Shoot from the hip marketing remains; unfortunately, as one of the most utilized processes most small businesses use today. Typically when we meet …
