Link building strategies for the mere mortal.
From the standpoint of a marketing agency, the greatest advice I can give to you about link building is that it all starts with your content.
Time to drive traffic.
I would love to talk to you about making 2017 your best year yet. I am a marketing expert and Google Partner who started his web development journey in 1992 and marketing journey in 2001.
01: Share Your Networking Events
Personally, I love this option for link building the best for four simple reasons:
- It is an easy and underrated link building strategy
- This gives you a chance to practice and perfect your elevator pitch
- You can generate new business without even trying
- It helps to rank and develop your local business
02: Share Your Knowledge and Support
03: Testimonials & Reviews
Write an in-depth testimonial about a product or services you currently use (related to your industry).
Offer your product or service for free to power bloggers with the intent of an in-depth review.
Testimonial About A Product or Service
Review of Your Product or Service
Subject: Loved your write up on payroll services
Email: Hello [First Name],
I was online looking for competitors in my market space when I came across your article about the different types of payroll services you come to expect for your small business. We offer a product that checks all the boxes and falls in line with the cost you expect to pay. In fact, I would be happy set you up with free 6 month trial of our services. If it’s something that you like, just consider talking about it on your blog or to write a review, or share with your social connections.
04: Offer a College Scholarship
Step 01: Create a Scholarship Page on your website
Step 02: Find College and Universities that will link to your scholarship
Step 03: Contact the colleges and universities about your scholarship.
inurl:.edu “scholarships” Search on Google
05: HARO (Help a Reporter Out)
06: Sharing Your Content On Google+ (Google My Business)
07: Interacting on Forums
BONUS: Blog Aggregators For DoFollow Links
After I wrote this piece I came across a blog aggregator called Alltop. Alltop allows for dofollow links and is just a blog of blog posts. Getting setup is pretty easy too.
Step 01: Go to https://alltop.com/submission/ and create an account
Step 02: Fill out your information
Step 03: Submit your website
Step 04: Add some tracking code to your website
Step 05: Wait for it to review and share your content
I hope you found the information here helpful to put you on your way to a successful, well-linked website. If you have any questions or comments, please feel free to contact us or connect on social media.
Awesome article Jason. One thing I am learning is that when it comes to SEO stuff it’s just content and backlinks. Other than that it’s the paid stuff. I like the part about blogging about networking events and sharing the post with others.