Multichannel & Omnichannel Marketing Campaigns Over 1/3 of all online purchases span multiple devices. That means that 3 out of 10 customers are engaging multiple devices on their shopping …
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A Digital Marketing Executive Started As A PhreaK I love online marketing so much that I started my own Digital Marketing Agency. However, when I began my marketing journey back in 1998, I was …
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Omnichannel marketing is a Madison Avenue marketing wizard's dream come true. Just imagine what Don Draper could have done with unlimited around-the-clock access to his customers Considering …
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Digital advertising is a broad term that covers numerous advertising platforms, but at the top of them sit two names: Google and Facebook. Google advertising comprised 38.6% of the United …
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10 Common Mistakes the Best Online Advertisers Avoid Everyone makes mistakes. But in the world of marketing, some mistakes are far greater than others. If you're brand new to the digital marketing …
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Recently, Rand Fishkin posted on Moz "The #1 Reason Paid Ads (On Search, Social, and Display) Fail" - Whiteboard Friday. He suggested some solutions to this dilemma, specifically to get to know your …
Thank you for stopping by. Everyone deserves a strong strategy. Every business is different. The journey a consumer takes to purchase your product or service is unique to you. This is why the first …
Recently I was asked how to generate income from a shoe website that does not include ads or affiliate model. This answer suggests that you are using an e-commerce website. I won’t go over link …
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New Year New Me? It’s not our rotation around the sun, or the movement of the hands of time that produces a change. The change you know deep down you want to implement, yet hesitate year after year. …
Google Releases Price Extensions for Adwords. Google Adwords new text ad extension (price extensions) presents pricing for products and services. Produce highest CTR on ads. Additionally, …
What is a Directory Listing Service? Directory Listing Service is the placement of your NAP (Name, Address & Phone Number). Additionally, they list directory listings contain other content such …
https://www.youtube.com/watch?v=JW1LS94wLJw Streamed live on May 24, 2016 Every year there are trillions of searches on Google.com and over half of those searches happen on …
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Where you can advertise with Google Adwords There are many different places where you can display your ads. Advertising across different channels, mediums, and devices depending on your marketing …
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How "shoot from the hip marketing" can cost you. Shoot from the hip marketing remains; unfortunately, as one of the most utilized processes most small businesses use today. Typically when we meet …
