How “shoot from the hip marketing” can cost you.
Shoot from the hip marketing remains; unfortunately, as one of the most utilized processes most small businesses use today. Typically when we meet with a client we try to understand what the needs, wants and goals are for the business. At this point we try to develop a systematic strategic process in order for the client to reach agreed upon goals. Unfortunately most businesses do not understand simple financial measures such as how much money you make per click from a specific keyword or the net present value of a campaign. This is why we work to fix your sales funnel, so that you can understand where your money is coming from.
First step: Gather information
During the first stages of full SEM campaign, Sunbay Marketing will review the current tracking methods to verify everything is tracking correctly. We then fix any issues that do not offer insightful information and make sure everyone is on the same page as to how the tracking works and what information we use.