What is Off-Page SEO?
By our definition, off-page SEO or search engine optimization is, “other websites mentioning your company name or URL and other websites that direct people to your website through links.” It is like a celebrity or endorsement; the more authority the website has who mentions you, the more of a boost it will give you.
Most importantly, off-page search engine optimization is imperative to your success because it gives search engines, like Google, Yahoo, or Bing, a better understanding of how other people or websites might rank your particular website. If you have a highly authoritative mention on a website, search engines will be more likely to put your website higher up in the results page when someone types in anything related to who you are or what you do.
What are Off-Page SEO tips?
There is a plethora of ways to work toward being successful at off-page SEO, here are our top 5 tips and tricks to help you be successful with off-page SEO:
1. Socialize your Page
Once you finish adding on-page SEO (content) to your website, it is time for social media marketing. Make sure that you post it to several different social media platforms such as Facebook, Twitter, Instagram, Linkedin, Google+, and any other platforms that you are familiar with. This will help to generate traffic and will also help search engines to index your website more quickly.
2. Post in Forums and on other blogs
A great tool to generate some traffic for your page is to find forums or other blogs that are related to the topic of your website and add your URL to their resource box. Take the time to reply to threads and offer solid advice to those seeking answers on topics you are well versed on.
3. Post Unique Articles on your blog
One hint that we feel is important to note is that you do not have to rely strictly on other websites to boost your SEO when it comes to off-site search engine optimization. You can post unique, fresh, and inspiring articles on your very own blog that is attached to your website for an extra boost! This is one way to be sure that specific key phrases or key words are mentioned, as well. Post daily for an added boost.
4. Exchange Links
Find high PR websites and take the time to exchange links. This is a great way to increase backlinks to your website while also developing helpful resources and allies.
4. Set up Directory Listings and Review Pages
Placing your business name, address and phone number (NAP) in business directories like Google My Business and Yelp, is a great way to find new consumers looking for your product or service. It also allows your current clients to voice how wonderful your product or service is. We offer a FREE online directory listings checker found here.
5. Participate in Questions and Answers on top Search Engines
Another tip is to go to Yahoo, Google, and Bing and answer as many questions as you can that are related to your topic. These websites already generate a lot of traffic, so do not miss out on the plentiful bounty! Post your URL, along with as much helpful information as you possibly can.
You can expect off page, or “off-site” SEO to increase your rankings, increase your website in page rank on the results page, and give you more exposure, which will all ultimately generate and direct more traffic to your site.
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