Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of developing a website, or other online entity, to show up in the Search Engine Results Page (SERP). According to comScore (Feb. 2016), The 5 most popular search engines by rank are Google, Microsoft, Yahoo, Ask, and Aol.  According to the analysis, Google handles 64% of the desktop home and work locations search share. Microsoft sites, on the other hand, handle approximately 24.1%. For this discussion, SEO is broken into two different groups. What is happening on your website (on-page SEO), and what is happening outside of your website (off-page SEO). Each search engine handles optimizations differently, so it’s important to have an understanding of each search engines practices to rank well.

What is On-Page Search Engine Optimization (SEO)?

On-page Search Engine Optimization (SEO) is the structure, layout, content, and speed of your website. Additionally. if you develop a solid off-page SEO strategy, and provide a horrible website experience for your users, or the content isn’t relevant to content in the links, then your guests will leave (bounce).

We use cookies to give you the best experience. Cookie Policy