Uplifting people and over delivering is what we do.
Right now connecting with your audience is more difficult than ever before. No longer can a business focus on impulse buying or randomly place ads showing what you do and hope for success.
People are bombarded with ads and discounts and free offers. So how do you stand out in today’s upside down world?
It begins with uplifting messages, delivery with a purpose and going beyond expectations. It matters how you present yourself, it matters when you present yourself, and it matters where you present yourself.
95% of the decisions we make are made with feelings.
Why is it so difficult to change the things that preventing a successful business? Often we see a company with the same marketing strategy they have used for the last 10 years. Now they are struggling to make connections. They are struggling to grow. Often, they are struggling to change. The question is why?
The brain is a survival mechanism. It’s built to protect us. If we see something we don’t understand or is outside our comfort zone, the brain pushes us back to safety. This can be in the form of anxiety, or hesitation.
Your business comes down to decisions. The first step is to decide. To decide things could be better and that success is possible for you. If other people have done it, than so can you.
The second step is research. That is why you are here. You made a conscious effort towards a better tomorrow or you wouldn’t be on our website.
Finally it’s the time for the new beginning. Commuting thoughts into action. Only in the execution will you find more success. We have a 100% success rate, because we only accept clients we can help. Contact Sunbay Marketing today and we will provide you specific opportunities tailored to your business you can use today to take your business in the right direction.
Our marketing are decisions derived from intent, behavior and triggers.
Understanding the human component is everything. Maia Szalavitz article in Time 2012 quoting Jan Glascher California Institute of Technology in Pasadena, “Cognitive control and value-based decision-making tasks appear to depend on different brain regions within the prefrontal cortex.”
In other words, emotional responses are different than value based decisions.
In order to deliver exceptional results we must solve the different variants of a consumers purchase reasoning:
- Discover buyers intent from their search query, website use, ad click, activity with email funnels, etc.
- How to analyze buyer behavior and discover their needs and wants.
- The buyers motivational triggers to continue down the sales funnel.
When a consume has the intent to purchase, unconsciously they already decided what information is required to trigger a purchase. Things like value come into play. In other words how much are they willing to pay and what do they expect in return for that money.
Consumers know exactly what they are searching for. Just give it to them.
They know exactly what they are looking for and they are just searching the internet for a company to present an offer that’s exactly what they want. Some consumers will research a purchase continually looking for somebody to give them what they want, how they want it, with the terms they require. The search will continue until they find exactly what they are looking for.
The problem is everyone uses the same bland marketing tactics, so they will end up contacting several companies to get more information. At this point, unless you discover their intent, trigger, and motivation to buy, you will just fall into the pool of who costs less.
Because you didn’t discover their needs, the consumer will undervalue your products/services and will settle for a company with the lowest cost.
What is emotional spending?
Indecision is the thief of opportunity.