What is Pay Per Click Marketing?
Pay per click (PPC) marketing is a form of advertising where you place ads on websites or search engines like Google, and you pay that website or search engine every time somebody clicks on the ad. Sunbay Marketing is a Google Partner, subsequently, we focus our efforts on Google’s advertising network called Google Adwords.
Google Adwords Overview
Adwords pay per click marketing solution offers four main ways to advertise online. Search advertising, Mobile advertising, Remarketing, Display advertising, and Video advertising. Each advertising channel offers different pros and cons, depending on your marketing strategy.
What is Search Advertising?
Search advertising are text ads that show up at the top and bottom of Google after you search for something. Search ads are text ads that contain links to your website as well as information about your product or service. Search advertising is a great way to increase leads, sales, or visits from consumers looking for products of services that you happen to offer.
What is Mobile Advertising?
Mobile advertising are ads that are specifically designed to fit into the screens on cell phones and tablets. Mobile advertising is a great way to attract local consumers looking for your product or service, or mobile ads in apps can promote people to download your app. You can even offer special timely coupons that rewards people for responding quickly. Just make sure your ads go to a website that is mobile friendly.
What is Remarketing?
Remarketing is a form of marketing that allows you to advertise to people who have visited your website for products and services they may have viewed. Remarketing campaigns through Google Adwords also allows you to upload information about either your current clients or potential clients, and then advertise to them and people like them.
Display advertising is advertising on the Google Display Network. Websites like Google Finance, Blogger, Gmail, YouTube, mobile sites, apps, and others. According to Google, the Display Network reaches 90% of internet users worldwide. You can advertise on the Display Network with videos, text ads, image ads, or even rich media ads.
What is Video Advertising?
Video advertising allows you to promote a business, service, or product using videos. This is a great tool when telling a story is more effective than just a text ad or picture. Video advertising through Google Adwords can be through TrueView ad formats. According to Google, “with TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. Viewers have to choose to watch or engage with elements of your video, or there’s no charge”.